Monday, 19 January 2009

How to launch an internet based marketing campaign, badly… Part II

Looks like I wasn’t the only one who noticed the less than perfect launch of www.islandreefjob.com. The Age had an article the same day about how the site was unable to cope with the number of hits.

This week the site is working and is now getting publicity but not for the reasons they had hoped. First comes the accusation of discrimination against vision-impaired users, the site does not cater for their needs.

It was also revealed this week that one of the videos listed as a applicant for the job is actually a fake – in 2 ways. The video showed a girl calling herself Tegan getting a tattoo of the Great Barrier Reef on her arm. YouTube users were onto the first part of the fake immediately, the tattoo had none of the redness of a real tattoo. I think that part can be excused, the video was original even if the subject wasn’t scared for life.

However the next revelation is less acceptable. It appears  that “Tegan” is not a genuine application. She works for the ad agency that created the campaign! Her video has now been removed but you can check out the other videos on YouTube.  

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