There is no such thing as bad publicity, except your own obituary

There is no such thing as bad publicity except your own obituary.

Brendan Behan

Irish author & dramatist (1923 - 1964)

This is surely what Cummins Nitro and Naked Communications are telling their clients. These agencies  are the ones behind the IslandReefJob and Man in the Jacket.

Both of these have now had bad press this week revolving around fake videos. Tourism Queensland have apologised for causing confusion and last night we got a video from “Heidi Clarke” coming clean on the hoax. See it here.

So, is it true, is there no such thing as bad publicity?

Commentators seem to point out that “the man in the jacket” may not have worked the way it was originally intended but it did succeed in getting the brand name in the media. I would bet a large amount of money that hit on their web site have grown as well. Question is, will anyone now go and buy the jacket?